Technology Mobile Anti-counterfeiting Authentication Service (MAAS): PharmaSecure psVerify™ SMS Protection strategy Product identification Type Traceability technology System Mobile system Medium Packaging Authentication/Identificaton Identification Traceability Yes Cost Price on request Required equipment Mobile phone Vertification level User N.B. Description psVerify™ SMS enables verification of the products using a text message. The patient types the code printed on the package (printed directly on the packaging or on a label) and sends a verification request. Within a few seconds, the patient receives a customized response indicating whether the code is authenticated, expired, or oververified or invalid as per the settings the brand owner decided. Strengths User verifiable; Customized response; Multi-input layered solutions (psVerify™ allows patients, distributors, retailers etc.. to verify the products); Possibility for the company to detect “hot spot”: geo-location of counterfeit products from text send with a fake code; Limitations May give false assurance (the patient does not send the code, reassured, given the presence of a code); Cost (usually the SMS is free to the user and the cost is absorbed by the brand owner); Packaging can be refilled: needs to be combined with other authentication system or tamper evidence; Links:
Technology Mobile Anti-counterfeiting Authentication Service (MAAS): PharmaSecure psVerify™ SMS
Protection strategy Product identification
Type Traceability technology
System Mobile system
Medium Packaging
Authentication/Identificaton Identification
Traceability Yes
Cost Price on request
Required equipment Mobile phone
Vertification level User
N.B.
Description psVerify™ SMS enables verification of the products using a text message. The patient types the code printed on the package (printed directly on the packaging or on a label) and sends a verification request. Within a few seconds, the patient receives a customized response indicating whether the code is authenticated, expired, or oververified or invalid as per the settings the brand owner decided.
Strengths User verifiable; Customized response; Multi-input layered solutions (psVerify™ allows patients, distributors, retailers etc.. to verify the products); Possibility for the company to detect “hot spot”: geo-location of counterfeit products from text send with a fake code;
Limitations May give false assurance (the patient does not send the code, reassured, given the presence of a code); Cost (usually the SMS is free to the user and the cost is absorbed by the brand owner); Packaging can be refilled: needs to be combined with other authentication system or tamper evidence;
Links:
Technology Mobile Anti-counterfeiting Authentication Service (MAAS): PharmaSecure psVerify™ SMS
Protection strategy Product identification
Type Traceability technology
System Mobile system
Medium Packaging
Authentication/Identificaton Identification
Traceability Yes
Cost Price on request
Required equipment Mobile phone
Vertification level User
N.B.
| Description | psVerify™ SMS enables verification of the products using a text message. The patient types the code printed on the package (printed directly on the packaging or on a label) and sends a verification request. Within a few seconds, the patient receives a customized response indicating whether the code is authenticated, expired, or oververified or invalid as per the settings the brand owner decided. |
| Strengths | User verifiable; Customized response; Multi-input layered solutions (psVerify™ allows patients, distributors, retailers etc.. to verify the products); Possibility for the company to detect “hot spot”: geo-location of counterfeit products from text send with a fake code; |
| Limitations | May give false assurance (the patient does not send the code, reassured, given the presence of a code); Cost (usually the SMS is free to the user and the cost is absorbed by the brand owner); Packaging can be refilled: needs to be combined with other authentication system or tamper evidence; |
| Links: |